Broou: Brand Design — The Work of Caio+Rodrigo

Broou
Brand Design

Back in 2014, an exciting opportunity knocked at our door: co-found a surf brand. We said "yes" and developed the whole brand voice and visual identity from scratch. Meet broou.

UI & UX Design

The first tool broou offered to surfers was a simple, accurate, and easy-to-read surf forecast.

Product Design

Then we started selling our own products online at broou.shop and in selected street stores.

Broou t-shirt. Life is too short to be flat, bro.

Broou t-shirt. Crazy ones get the big ones.

Broou t-shirt. Laziness kills more than sharks.

Broou t-shirt. Life looks better from the ocean.

Event

In 2015, we launched the broou.tour. A music event that brought to Brazil one of the most iconic idols of the surf culture: Donavon Frankenreiter. We took the concerts to 5 different cities around the country, including São Paulo and Rio de Janeiro.